(and Onboarding doesn’t start when they join)
Belonging is often treated as something that “happens later” — but in reality, it begins long before Day One. A strong employee belonging strategy starts at first contact and continues throughout the entire employee journey, shaping trust, engagement, and long-term performance.
In this webinar, Caroline Hall and Fran from Anthro Intelligence introduce The Belonging Curve, a practical framework that shows how belonging rises or falls across attraction, hiring, and onboarding. You’ll learn how a joined-up approach can transform retention and performance in scaling organisations.

What you’ll learn
- Why belonging isn’t soft — it’s a performance lever, central to any effective employee belonging strategy
- How recruitment signals shape trust and inclusion long before someone joins
- The most common breakdowns in onboarding and how to prevent early attrition
- How to use The Belonging Curve as a diagnostic tool to identify gaps in your hiring-to-onboarding process
- The language and insight needed to influence leaders and stakeholders
Why this matters now
Scale-ups are under pressure — fast hiring cycles, culture fatigue, inconsistent onboarding, and rising early turnover. A strong employee belonging strategy helps close the gap between employer brand and lived experience, supporting sustainable growth.
About the Speakers
Caroline Hall — Founder & Head of Talent, The Small Consultancy
Caroline is a talent strategist and advisor to some of the UK’s fastest-growing startups and scaleups. With a decade of experience in high-growth environments, she specialises in building hiring systems that strengthen culture, reduce early attrition, and accelerate organisational performance. Known for her clear, human-first approach, Caroline helps founders and leaders design recruitment processes that create trust from the very first interaction.
Fran Fish — Founder, Anthro Intelligence & Fractional People & Culture Partner at The Small Consultancy
Fran is an organisational anthropologist, researcher, and co-creator of The Belonging Curve. Her work focuses on understanding how people actually experience joining, integrating, and belonging within organisations. With a background in behavioural science and culture diagnostics, Fran helps leaders design people practices that feel coherent, intentional, and human.
As a fractional People & Culture partner with The Small Consultancy, Fran brings a pragmatic, grounded style — supporting scaling organisations to close the gaps between hiring, onboarding, and long-term engagement through thoughtful, data-informed design.
Together, Caroline and Fran combine real-world talent expertise, cultural insight, and evidence-based design, giving leaders a fresh, practical lens on how belonging shapes performance across the entire employee journey.
Who should attend
Founders, senior leaders, People & Culture teams, internal recruiters, and hiring managers in startups and scaleups.
Also relevant for investors and advisors focused on sustainable talent practices.
You’ll leave with
- Practical steps to improve belonging across the candidate and new-starter journey
- A simple framework to map your current employee belonging strategy
- Clear insights to boost retention, trust, and early engagement
Format
30 minutes + Q&A
Evidence-based, actionable, and designed for busy leaders.
Register for your spot here